PUNJAB GOVT TO EXPAND SOCIAL MEDIA OUTREACH AMID COVID, 15 SPECIALISED TEAMS TO BE SET UP ON OUTSOURCED MODEL
Chandigarh, July 15:
Amid the growing global importance of social media in battling the COVID crisis, the Punjab Government has decided to expand its social media outreach by setting up 15 expert social media teams on the outsourced model.
The Cabinet on Wednesday approved an annual budget of Rs 7 crore for these teams, which will be constituted by engaging professionals and experts in the field, an official spokesperson said.
Chief Minister Captain Amarinder Singh termed the move as vital for expanding the state’s reach and strengthening the PR department’s efforts in disseminating information regarding various aspects related to the novel Coronavirus pandemic in an effective and result-oriented manner.
The cabinet felt that since certain departments of the State Government have a high level of interaction with the public, it was essential that all important information relating to the pandemic, and the preventive measures being put in place to combat it, should be regularly highlighted on the social media.
The social media teams would help in bridging the gap between these departments and the public at large.
In order to cater the requirements of such departments, the Cabinet also gave nod to engage the services of 63 social media professionals/experts, including one Media Manager, two Assistant Media Managers, 15 Digital Media Executives, 15 Video Editors, 15 Graphic Designers, and 15 Content Writers on an outsourced basis for a period of one year. It was felt that to keep pace with the fast-paced changes in the field, recruitment of professionals for long periods of service was not feasible.
Besides creating awareness among the people about the precautions, norms, etc relating to the pandemic, the teams would also help in countering the spread of misinformation by providing credible and updated information to them on a regular basis.